Pinterest Unveils AI-Powered ‘Performance+’ for Automated Ad Campaigns

Pinterest has launched “Performance+”, a new AI-powered campaign automation suite designed to streamline the advertising process for businesses on its platform. This innovative tool aims to enhance campaign effectiveness and efficiency across various objectives.

Key Features of Pinterest Performance+

  • Automated assistance for targeting, ad budgets, bidding, and creation
  • AI-powered background generation and creative tools
  • Option for full or partial automation of campaign elements
  • Performance+ bidding for ROAS now available in all markets for qualified advertisers

Impressive Results from Testing

Early tests have shown promising outcomes:

  • 10%+ improvement in cost per acquisition (CPA) for Conversion and Catalog sales campaigns
  • 10%+ improvement in cost per click (CPC) for Consideration campaigns

Additional Enhancements for Advertisers

Pinterest is introducing new features to help brands connect with users:

  • Personalized promotions: Serve shoppers promotions based on their search and pin history
  • Deals ads modules: Increase the visibility of promotions across the Home Feed

These new tools offer valuable opportunities for brands, especially as the holiday shopping season approaches. Advertisers can register their promotions through their Pinterest contact.

For more information on Pinterest’s Performance+ suite, visit the official announcement.

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