AI-assisted app development, often called vibe coding, is reportedly straining Apple’s App Store review pipeline. According to Business Insider, some developers say they are waiting weeks to get their apps approved.
What Is Happening
The surge in App Store submissions is being linked to the growing number of developers using AI tools to build and ship iOS apps faster than before. The increase in volume is what some developers claim is stretching review times, not the quality of the reviews themselves.
The Operator Takeaway
If you are shipping an iOS app or update right now, build longer review windows into your release schedule. A delay that used to be measured in days may now be measured in weeks. Plan accordingly before a launch or time-sensitive feature drop.
