Amazon blocks AI shopping agents while Adobe goes inside your chatbot
Four things moved in AI marketing this week: Amazon shut another shopping agent out of its store, a major UK tour operator signed an agentic AI deal for 10 million customers, Adobe put its creative tools inside Gemini and Claude, and YouTube handed AI the job of drafting creator partnership pitches.
Amazon bans Meta’s Muse from its storefront
On 20 September, Amazon began blocking Meta’s Muse personal shopping agent from accessing Amazon.com. Users now see a notice citing Amazon’s Conditions of Use. Amazon says Muse entered its store without notice, did not identify itself as automated, and appeared to store customer credentials. Meta says those credentials go into secure storage the agent cannot see.
Amazon made more than $68bn in ad revenue last year, a business built on people browsing its pages. It has already moved against shopping agents from Perplexity, Google, and OpenAI. The pattern is consistent: if an agent replaces a browser session, Amazon blocks it.
The operator implication is direct. If a shopping agent cannot reach a retailer’s product pages, your retail media spend on that platform cannot reach the agent either. Check which of your retail partners allow agent traffic, and audit how your product data reads to a bot rather than a browser.
✈️ Jet2 puts agentic AI in front of 10 million customers
Jet2, the UK’s largest tour operator, signed a multi-year deal to deploy Adobe CX Enterprise Coworker, an agentic AI tool, to personalise offers, destination ideas, and daily itinerary suggestions for its 10 million myJet2 customers.
For content, Jet2 will use Adobe Firefly Foundry to build custom AI models trained on its own brand assets, with Adobe Brand Intelligence checking brand standards. Adobe will also optimise Jet2’s content for LLMs as holidaymakers research trips through AI search.
The part worth copying: a new Jet2 x Adobe Customer Experience Lab puts Adobe’s forward-deployed engineers in the same room as Jet2’s digital, customer, and tech teams. They bought engineers sitting next to their own people, not just software licences. If your AI pilots keep stalling between the vendor demo and a live customer, that is the gap to close.
Adobe embeds 80+ tools inside Gemini and Claude
Adobe in Gemini is rolling out globally on all Gemini plans from 24 September. Users can call on Photoshop, Lightroom, Express, and Firefly through a conversation to fix product shots, resize social assets, and customise templates, without opening any Adobe app.
The Adobe for Claude plugin now bundles more than 80 tools across Acrobat, Express, Photoshop, Illustrator, Premiere, Lightroom, InDesign, and Adobe Stock. It also includes hands-on editors for PDFs and Express designs. Adobe already has presence inside ChatGPT, Slack, and Copilot.
Adobe’s stated reasoning: more creative work now starts inside chatbots, so its tools need to be there too. For teams that care about brand standards, that creates a practical problem. When anyone with a chat window can make something that looks on-brand, you need a clear answer for who signs off before it ships.
YouTube lets AI draft Shorts and write creator pitches
At Made on YouTube on 23 September, YouTube announced a conversational editing assistant for Shorts and the YouTube Create app. Powered by Google’s Gemini Omni, it builds a first draft from a prompt and suggests trims, pacing, and on-screen text.
Ask Studio will help creators draft custom partnership proposals and respond to brand briefs. Creators will also be able to upload up to three thumbnails per video, with YouTube serving the best-performing one to each audience segment.
New Affiliate Campaigns let brands find creators and offer flat fees plus exclusive commission. Ask YouTube will answer product questions without viewers leaving the video. The practical note for brands: when a creator’s reply to your brief is drafted by the same AI that read it, vague briefs will produce vague responses. Make yours specific enough that good creators cannot respond on autopilot.
Quick hits
- WPP opened Devon’s Point, a 34,000 sq ft East London hub combining AI production, virtual stages, and creator studios.
- Mistral acquired ad-creative startup Pimento for its team. No word yet on its 180-plus brand customers.
- Scope3 rebranded as Apostra, shifting its core focus from carbon measurement to agentic media buying.
- IAB Europe’s 2026 AI report finds 86% of respondents use AI for marketing, and 58% expect agentic buying at scale within a year.
- Amazon launched an always-on seller agent that monitors pricing, stock, and ratings, and now connects to Claude.
- ChatGPT Ads expanded to 60-plus countries after rolling out across Southeast Asia and Taiwan, including self-serve access.
- Google AI Overviews now appear in 39.4% of US desktop searches, up from 25.8% in July 2025.
- Conductor named Wei Zheng as CEO, replacing co-founder Seth Besmertnik, and shifted its product focus to answer engine optimisation.
I’m founder of BizStack at Cagri Sarigoz LLC and a passionate advocate for entrepreneurs.
With over 14 years in tech, marketing, and AI, including my role as Head of SEO at CitizenShipper and co-founder of TaleBot at Intale AI, I’m dedicated to sharing genuine, useful product insights and tips.
At BizStack, I aim to cut through the digital noise to provide clear, actionable advice.
And more than all else, I’m a father to a (always) little girl and a husband.
Contact me at [email protected] for assistance.
