AI marketing infrastructure is attracting serious institutional money. Hightouch, a platform that uses generative AI to help marketers build and manage campaigns, just closed a $150 million funding round valuing the company at $2.75 billion.
Goldman Sachs Alternatives’ Growth Equity division and Bain Capital Ventures co-led the round. TD7, the venture arm of adtech firm The Trade Desk, also participated.
The valuation jump is notable. Hightouch’s previous round in February 2025 valued the company at $1.2 billion. That’s more than a 2x increase in roughly a year.
For operators watching where enterprise marketing budgets are heading, this signals continued consolidation around AI-native campaign tooling backed by players who expect it to scale at the infrastructure layer.
