Movable Ink ships MCP server to run campaigns from Claude or ChatGPT
Movable Ink, a marketing software company, announced a headless campaign setup on October 13, 2026, out of London. The core idea: instead of logging into their platform, marketers connect to it through whatever AI assistant they already have open, such as Claude or ChatGPT.
The MCP Server
The centerpiece is a Model Context Protocol server that links outside AI tools to Movable Ink through more than 50 APIs across eight domains the company calls Da Vinci domains. Natural-language prompts can reach five areas: copy, audience and data work, creative files, brand materials, and performance reports.
CEO Adam Stambleck describes the server as placing the platform’s capabilities directly inside assistants that marketing teams use daily. That is a vendor claim, so test it against your own workflows before committing.
Four New Assistants
The release also ships four specialized assistants inside Movable Ink’s Agentic Orchestration Platform:
- Analytics Assistant: handles reporting questions
- Brand Kit Assistant: works with brand assets
- Subject Line Assistant: helps write subject lines
- Designer Assistant: supports creative layout
Context
Movable Ink frames this as an extension of Programmatic CRM, a concept it introduced at its New York Think Summit in June 2026. Pricing and minimum customer size were not disclosed in the announcement.
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