If your brand’s SEO strategy was built around Google rankings alone, the ground is shifting under you. London-based startup Searchable just raised £10.3m to help businesses track and improve how they show up across AI-driven search, and the round signals where performance marketing budgets are heading next.
What Searchable Does
Searchable positions itself as a growth command centre for the AI search era. The platform monitors brand visibility across ten AI engines, surfaces insights through interactive agents, and connects analytics from Google Search and Google Analytics into a single view.
Clients include Goop, Farfetch, and Sonos. The pitch is straightforward: as more queries get answered by ChatGPT and similar tools rather than a traditional results page, brands need a different measurement layer to know whether they’re appearing at all.
The Operator Angle
For solopreneurs and small teams running content or SEO programs, this funding round is a signal worth noting. The tools your larger competitors will be using in 12 months are being built right now. Visibility in AI-generated answers is a distribution channel that existing analytics stacks don’t measure cleanly, and that gap is exactly what Searchable is raising money to close.
The £10.3m raise is earmarked to accelerate the platform. No breakdown of investors or deployment plans was disclosed in the announcement.
