Adding a real job listing to a tutor signup page lifted conversions 15%
Most marketplace operators obsess over demand-side conversion. This case study is a reminder that the supply side matters just as much, and sometimes a single page change there moves the needle more than months of buyer-focused testing.
The Setup
Conversion Rate Experts worked with a large US-based tutoring marketplace where students post their learning needs and local tutors apply to teach them. The CRO team treated the business as what it is: a two-sided marketplace requiring optimization on both sides.
The Test
The team added a real job listing to the tutor recruitment page. Not a generic pitch about why tutoring is rewarding. An actual job posting, the kind a tutor would recognize from any job board.
The result: a 15% increase in tutor sign-ups.
The Operator Takeaway
If you run a marketplace, a freelance platform, or any business that depends on supplier or service-provider acquisition, your recruitment page deserves the same CRO attention you give your buyer funnel. Framing your supply-side ask as a job opportunity rather than a vague invitation appears to meaningfully reduce friction for the people you need most.
I’m founder of BizStack at Cagri Sarigoz LLC and a passionate advocate for entrepreneurs.
With over 14 years in tech, marketing, and AI, including my role as Head of SEO at CitizenShipper and co-founder of TaleBot at Intale AI, I’m dedicated to sharing genuine, useful product insights and tips.
At BizStack, I aim to cut through the digital noise to provide clear, actionable advice.
And more than all else, I’m a father to a (always) little girl and a husband.
Contact me at [email protected] for assistance.
