Adweek's ADWEEK House Possible Group Chat with Mutinex surfaced how brands are using agentic AI to cut data prep from months to hours. Key takeaways inside.

Five ad platform moves from one week: OpenAI's self-serve Ads Manager, LinkedIn CTV via Amazon DSP, Meta's cultural Reels targeting, TikTok on 1.1M DOOH screens, and more.

StackAdapt is now a technology partner for ads in ChatGPT, giving advertisers access to the pilot program through its AI advertising platform.

Snapchat launched conversational brand agents, PayPal dropped a deterministic identity graph on 400M accounts, Google AI Max hit 7% conversion uplift, and a free tool ports your Google Ads to ChatGPT in five minutes.

Four marketing signals worth tracking this week: ChatGPT pivots to cost-per-click at $3–$5 per click, Meta faces a class action over alleged scam ad revenue, Microsoft structures product data for AI agents, and the IAB puts a $26B number on broken measurement.

Eight agencies including Brainlabs, Wpromote, and Tinuiti are actively hiring director-level organic search and AI discoverability roles. Here is what they are looking for.