A study of 55,198 AI answers found Google AI Mode routes most product links back to Google Shopping, with 46.5% of US results never leaving Google's pages.

AI-powered campaign tools can make your metrics look stronger while delivering less actual business value. Here is what the risk looks like in practice.

Chatbots pull from third-party coverage to answer brand questions, and one forecast says PR and earned media budgets will double by 2027. Here is what that means for operators.

AI handles the repeatable parts of creator campaigns: brief translation, profile filtering, shortlisting, and workflow hand-offs. Here is how to set it up without losing judgment where it counts.

Pew Research finds 58% of US adults rely on social media for news, up from 43% in 2022. Among 18-29 year olds, that number hits 76%.

Lisa Shaw's framework for AI-assisted event content repurposing starts with one rule: know where content is going before you open the chat window.

A TLDR Marketing roundup: organic search is down, Wispr Flow pays $35 to poach Granola users, and LinkedIn data shows 2.2X pipeline lift from 5+ paid engagements.

Meta's new terms make advertisers liable for AI-generated ad changes they never approved. Plus: Twilio's 5x campaign output, ChatGPT's 0.62% traffic share, and where shoppers actually go after an AI recommendation.

YouTube's culture report, a 24% homepage CRO win, Microsoft Clarity's AI bot data, and what ChatGPT's pre-recommendation forms mean for your content strategy.

Falling organic sessions don't always mean falling revenue. Check branded search, high-intent visits, and pipeline data before changing your SEO strategy.

33% of Gen Z discover products through creator posts, 67% bought based on an influencer endorsement, and small accounts convert as well as famous ones. Here is what the data means for your marketing mix.

Winterberry Group found 83% of senior marketers prioritize cross-channel spend optimization, yet only 9% practice unified measurement well. Here is what that gap costs.