EZ Texting hires 25-year marketing veteran to run agentic AI overhaul
EZ Texting named Yogesh Khadilkar as Senior Vice President of Marketing on June 25, 2026, pairing the hire with the launch of what the company calls its Agentic Marketing Transformation.
Who Khadilkar Is
Khadilkar brings 25 years of enterprise marketing experience across B2B and B2C organizations. His previous roles include a reported $250MM revenue impact and 36% year-over-year product growth. He holds a David Ogilvy Award, Telly Gold and Silver Awards, and the number one JD Power Award for Online Excellence.
What EZ Texting Is Building
The stated goal is to rebuild the marketing organization around AI from first principles rather than layering AI onto existing processes. The company describes the target architecture as an Agentic Marketing OS, coordinating specialized AI agents across performance marketing, brand growth, and cross-functional execution.
EZ Texting describes itself as a B2SMB platform serving hundreds of thousands of small and medium businesses.
The Market Claim
“AI powered SMS marketing and AI as a Service is projected to become a $30 billion+ opportunity, and it’s a prime opportunity for EZ Texting to lead the way.” — Yogesh Khadilkar, SVP Marketing
The Operator Takeaway
This is a press release, so the claims about agentic systems are aspirational. What is concrete: a company with a large SMB customer base is betting its marketing motion on AI agents rather than traditional SaaS tooling. If the approach works, expect it to show up as a case study worth dissecting in 12 to 18 months.
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