Flip launches digital identity and no-code apps for frontline workers
Most enterprise identity and access tools were built for desk workers. Frontline employees, the warehouse staff, field technicians, and service workers, typically share credentials or rely on manual access processes because solutions like Microsoft Entra are, in the words of DEKRA’s chief digitalization officer Petra Finke, “too complex, too expensive, and simply not the right solution.”
Flip is trying to close that gap with two new product announcements: Frontline Identity and Flip Fusion.
Frontline Identity
Frontline Identity is a digital authentication platform built specifically for frontline workers. Each employee gets a personal digital credential that works across connected enterprise systems. Authentication options include passkeys, QR codes, and invite codes, replacing shared logins and manual access provisioning.
The target outcome is employee-level authentication at scale across distributed environments, without forcing organizations to roll out complex identity infrastructure that was never designed for a non-desk workforce.
Flip Fusion
Flip Fusion is a no-code app builder aimed at HR, operations, and business teams. Users describe what they need in natural language and Flip generates the application. Supported use cases include onboarding, inspections, task management, communications, and operational workflows.
Apps built with Fusion automatically inherit identity, permissions, and governance controls from the existing Flip platform. The pitch is faster deployment without separate security configuration.
AI Flow Builder and AI Agent Gateway
Flip also announced two AI additions alongside the main launches. AI Flow Builder lets administrators create multi-step automated workflows using natural language prompts. AI Agent Gateway connects Flip’s Ask AI assistant to enterprise systems including SAP, Salesforce, Jira, and Workday, so employees can retrieve information and complete tasks without leaving the Flip app.
Flip CEO Benedikt Brand framed the direction plainly: organizations have spent years getting information to frontline workers, and the next challenge is connecting them to the systems and workflows that let them actually do their jobs.
No pricing was disclosed in the announcement.
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