FME Modules adds RFM scoring and AI email to PrestaShop
FME Modules, a PrestaShop development company with 150+ modules in its catalog, released the FMM AI Marketing & RFM Module for PrestaShop store owners who want to do more with their existing customer base.
What It Does
The module combines RFM analysis (Recency, Frequency, Monetary) with AI-powered email marketing and automation flows. It automatically scores and segments customers into categories like Champions, Loyal, and At Risk, then lets you act on those segments through targeted campaigns.
- Automated RFM customer scoring with scheduled refresh via cron jobs
- Advanced customer segmentation across multiple behavioral tiers
- 5-step campaign wizard for building email sequences
- AI email generation and personalization
- Product intelligence with predictive cross-selling recommendations
- Automation flows for win-back, VIP, and post-purchase sequences
- Campaign logs and a full settings panel
Who It’s For
PrestaShop store owners who are already sitting on customer purchase history and want a structured way to act on it. The RFM framework is a proven retention tool, and packaging it with an AI email layer inside the PrestaShop admin removes the need for a separate CRM or email platform to run basic segmentation campaigns.
Pricing and Availability
The module is available directly from FME Modules. Pricing details are listed on the product page.
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