Behind the Success of Ken Mocabee: Entrepreneurship at Parux

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Welcome to another feature of our BizStack Entrepreneur Spotlight series, where we delve into the journeys of entrepreneurs who are making significant strides in their industries. Today, we’re honored to share insights from Ken Mocabee, a seasoned player in the tech startup world and a partner at Parux, a digital product studio that partners with startups and scaleups to create outstanding products and ventures.

A Deep Dive into Ken’s World

With over 25 years of experience in the tech startup space, Ken brings a wealth of knowledge and insights to the table. As a proponent of Design Thinking and the MITdesignX program, his approach goes beyond just technical development. Instead, he focuses on solving problems, creating value, and innovating through design systems and ventures.

The Genesis and Growth of Parux

Ken shared significant achievements in his entrepreneurial journey, particularly highlighting the growth and development of his team at Parux. “Growing our team the right way, and have them thrive and be focused on our goals is not easy. We have done a good job of that,” says Ken, underscoring the importance of technical proficiency, cultural fit, and understanding of customer goals.

“Growing our team the right way, and have them thrive and be focused on our goals is not easy. We have done a good job of that.”

Ken Mocabee

At Parux, Team Collaboration is emphasized, with tools like Basecamp being pivotal for organization and teamwork. With a diverse and highly skilled team, including several cofounders handling different areas, Ken primarily focuses on business development and partnerships, ensuring Parux stays on the path to innovation and growth.

A Week in the Life of a Digital Product Studio Partner

Ken’s weeks are filled with conversations with entrepreneurs and founders, extensive writing, and event participation. This engagement with the startup community expands his network and further ingrains Parux in the fabric of entrepreneurial innovation.

Ken Mocabee
Ken Mocabee, Partner at Parux

Tools of the Trade

In digital product development, being equipped with the right tools is paramount. Ken shared, “For development, we use a wide range of tools and frameworks from Laravel, ReactJS, Node, PHP, MySQL, .NET, Axure, and many others.” This diverse tech stack enables Parux to build for multiple platforms, including Web, PC, and Mobile, ensuring flexibility and robustness in product development.

Overcoming Challenges

When asked about his greatest challenge, Ken highlighted the difficulty of team growth within Parux’s high standards. He emphasized the importance of culture and understanding both the team’s and the customer’s goals as critical for overcoming these hurdles.

Ken’s Tips for Aspiring Entrepreneurs

Ken’s journey underscores several key pieces of wisdom for those venturing into entrepreneurship:

  • Do Your Homework: Understanding your customers’ needs, problems, and pain points is crucial.
  • Embrace Design Thinking: Start with empathy for the user and employ a framework for innovation that is extremely effective.

He also stresses the importance of content creation in growing a business, “Creating good content that has value and can build trust with our target customer” has been among the most effective strategies for Parux.

Connect with Ken

Ken is eager to connect with entrepreneurs at any stage in their journey, offering his vast experience and insights. You can drop him a note at [email protected] and potentially set up a call.

Learn more about Parux and the fascinating work they do at

Ken Mocabee’s Lightning Round

In this lightning round, I asked Ken Mocabee to answer 13 rapid-fire questions:

What’s something that’s in your pocket right now, besides your phone?


Artificial intelligence: hope or dread?


Your favorite place to think big?

Outdoor natural spaces

If you were out of business tomorrow, what job would you pursue?


One object from your childhood you could never throw away?

Family picture

One feature you wish your phone had?

3D holographic projector

Your favorite mobile app?


The book that most influenced you?

Surely You’re Joking, Mr. Feynman!

Messy desk or clean desk?


One thing you always have in your fridge?


The most creative measure of success you’ve set for a team?


Your favorite time-saving hack?

Time boxing activities

Best movie ever?

To Kill a Mockingbird

Final Thoughts

Ken Mocabee’s journey with Parux illustrates the essence of entrepreneurship in the digital product development industry. Through innovation, a deep understanding of customer needs, and fostering a growth-oriented team culture, Parux stands as a beacon for startups and scaleups striving to build great products and ventures. Ken’s story is a testament to the power of expertise, collaboration, and empathy in navigating the challenging yet rewarding path of entrepreneurship.

For those inspired by Ken’s story and insights, remember his advice and consider how you can apply design thinking principles and a deep understanding of your customer’s needs to your entrepreneurial endeavors.

Don’t forget to follow Ken on LinkedIn and keep up with Parux’s latest developments at Parux on LinkedIn.

Stay tuned for more inspiring stories from our BizStack Entrepreneur Spotlight series.

Special thanks to Shaun Gold for introducing us to Ken Mocabee.

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