Miracly raises €1.8M pre-seed to help brands rank in AI search
Organic traffic from traditional search is shrinking. Performance marketing costs are climbing. Miracly, a new AI marketing platform out of Sweden and Singapore, just closed a €1.8 million pre-seed round to go after the gap in between: visibility in AI answer engines.
The round was led by Beenext Ventures and Lotus, with a Swedish family office also participating. Angel investors include Stefan Lindeberg (founder of Creandum), Alex Bouaziz (founder and CEO of Deel), Thomas Ekman (founder of 6GAI and former CEO of Axel Johnson, Dustin, and Tele2), Hedda Baverud Olsson (founder and CEO of Lassie), and Parham Benisi (partner at Pophouse).
What the Platform Does
Miracly combines generative engine optimisation (GEO), marketing analytics, and automated execution in a single system. The idea is to move a marketing team from spotting an opportunity to implementing a fix without switching tools.
Key features include Mira, an AI marketing agent that surfaces recommendations across GEO, social media, PR, and performance marketing, and Miracly Goals, a collaboration layer where teams track how specific marketing activities connect to business outcomes. There is also a revenue recovery agent that scans customer service conversations, support tickets, and social media messages for leads, then executes outreach strategies against them.
Teams can also define custom instructions covering compliance rules, brand guidelines, and tone-of-voice requirements. Those instructions apply automatically across all marketing activity the platform generates.
The Operator Takeaway
Miracly’s co-founder Bjorn Bergstrom described the shift plainly:
Marketing teams are becoming hybrid marketing and tech organisations and need to develop incredibly quickly to keep up with the changes.
Before its public launch, the platform picked up customers including Dreams, Acclime, Pixi Beauty, Andy Okay, and Duellix, spanning North America, Europe, and Asia, without spending on marketing to acquire them. The company was built by The Wild Ventures, the same outfit behind Scandinavian home decor brand Wild Palace.
If GEO is on your radar as a channel, this is one of the first funded platforms purpose-built around it rather than bolted onto an existing SEO tool.
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