Nectar Social closes $30M Series A for AI social marketing agents
Nectar Social has closed a $30 million Series A led by Menlo Ventures and its Anthology Fund, the vehicle Menlo built alongside Anthropic. The round also drew GV, True Ventures, and Gwyneth Paltrow’s Kinship Ventures.
The company describes itself as an agentic operating system for marketers. Its autonomous AI agents handle social moderation, creator workflows, competitive intelligence, and commerce conversations across platforms from a single interface. Data partnerships with Meta and Reddit let the platform consolidate signals that brands currently pull from separate tools manually.
Co-founders Misbah and Farah Uraizee are both former Meta employees. Misbah, who serves as CEO, told TechCrunch:
“The buying conversation has moved into social, and no human team can staff every place it happens.”
Current clients include Liquid Death, Figma, and e.l.f Beauty. The new capital goes toward headcount in applied AI, engineering, and go-to-market.
For operators running brand accounts across multiple platforms, the pitch is familiar: one agent layer instead of five disconnected tools. The real test is whether autonomous agents can handle the coordination work reliably enough for brands to actually reduce headcount or cut SaaS spend. That question is still open.
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