Perion deploys its AI ad agent across Africa via new partnership
Perion Network (NASDAQ and TASE: PERI) just signed an exclusive partnership with McSorely Media and joint venture partner Mediamark to bring its AI-native ad execution agent into Africa.
What the deal covers
The product being deployed is Outmax, Perion’s AI-native execution agent for digital advertising. McSorely Media and Mediamark are described as leading media companies operating across the African continent. The agreement is structured as an exclusive arrangement, giving the two partners rights to deploy Outmax in the region.
The operator angle
For advertisers and media buyers working in African markets, this signals that programmatic AI tooling is moving into the region through established local media relationships rather than direct sales. Whether Outmax’s performance in existing markets translates cleanly to African inventory remains to be seen, but the exclusive structure means McSorely and Mediamark will be the gatekeepers for access.
Perion describes the deal as expanding its commercial footprint and creating a new recurring revenue stream. No financial terms were disclosed.
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