Profound raises $180M Series D at $1.8B valuation for AI search marketing

people sitting down near table with assorted laptop computers

New York AI marketing startup Profound just closed a $180M Series D at a $1.8 billion valuation, with Sequoia and Kleiner Perkins leading the round. Total funding now sits at more than $335M.

Profound builds tools to help brands show up in AI-powered search. As more product discovery shifts from Google to AI assistants like ChatGPT and Perplexity, the question of how brands get surfaced in those results is becoming a real budget line item for marketing teams.

For operators watching where venture money is flowing, this round signals that AI search visibility is being treated as a distinct category, not just an SEO add-on.

Stay on top of AI & Automation with BizStack Newsletter
BizStack  —  Entrepreneur’s Business Stack
Logo