Runnit brings AI operations to marketing teams and agencies
Australian technology company Runnit has launched an AI operations platform aimed at in-house marketing teams and creative agencies. The core pitch: automate the planning and workflow layer of marketing work without stripping out creative quality.
Founder Mark Tolson built Runnit after watching organisational knowledge pile up in disconnected systems, documents, and individual experience. The platform pulls from an organisation’s existing briefs, brand assets, workflows, project history, team capabilities, and client information to build project plans, recommend resourcing, and automate operational processes from a single creative brief.
The Problem It Targets
Most marketing teams have adopted AI for content creation, but their operations still run the same way they did before. Tolson’s argument is that AI only becomes useful when it understands how a specific organisation actually works, not just how to generate generic output.
The platform is already in use across businesses in Australia and New Zealand as part of broader AI transformation strategies. Tolson reports it has produced significant monthly savings on licensing costs and internal administration time for early adopters.
What a Real User Said
“It’s become like another member of the team, keeping track of schedules, chasing outstanding items and helping us prep for shoots. It lets us harness AI in a meaningful way, without having to juggle a dozen different tools ourselves.” — Tanya Babić, co-founder, Subversus
Babić said Runnit helped Subversus recognise how much time was being absorbed by planning, scheduling, and production admin before they started using it.
The Operator Angle
If you run a small agency or an in-house team and your project management still lives across a dozen tabs, Runnit is worth a look. The positioning is less about replacing creative work and more about removing the coordination overhead that slows it down. No pricing details were shared in the announcement.
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