Sekai hits 20M mini-apps at 250K/day with $30M in funding
Sekai wants vibe coding to be as culturally normal as posting a TikTok. And so far the numbers suggest it’s not a crazy bet.
The Platform in Numbers
Founded in 2024 by Lucky Zhang, a former ByteDance executive, Sekai launched its AI mini-app product in late 2025. Users describe what they want in natural language and the platform rapidly iterates on playable mini-games, quizzes, and interactive memes. According to Zhang, users have created over 20 million mini-apps to date, with roughly 250,000 new ones added every day.
Zhang attributes the growth to built-in social sharing. He declined to share specific user count numbers.
The Creator Economy Angle
Zhang’s thesis is that users don’t think of what they’re doing as coding. They think of it as making something and sharing it with a friend, the same mental model behind short-form video.
“They don’t think of this as ‘vibe coding.’ They just see this as ‘building my own game,’ or ‘building my own stuff’ — make it fun, share it with my friend. To them, it’s more like creating stuff on social media.”
Right now, creators can build and share apps on the platform but can’t directly monetize through Sekai itself. Zhang says monetization isn’t a current focus. His TikTok parallel: let creators build their audiences first, then they’ll find their own revenue paths through e-commerce, livestreaming, or whatever they design into their apps.
What’s Coming
Sekai plans to release a tool that converts social media videos and memes into interactive mini-games. The pitch is drag-and-drop: take a TikTok video, drop it into Sekai, get a playable game out the other side.
The Funding
Investors have put $30 million total into the vision, including a $20 million Series A announced in June, co-led by Khosla Ventures and Connect Ventures.
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