Which weight-loss funnel drove 26% more revenue?
Conversion Rate Experts ran an A/B test on a weight-loss subscription funnel for a client who was already working with another agency. The question: were there any meaningful wins left to find?
Turns out, yes. One funnel variation drove 26% more revenue than the other.
The Two Contenders
Funnel A sent visitors straight to an in-center appointment booking panel. No other option, no other path.
Funnel B gave visitors a choice: book an in-person consultation or start the program online immediately, without waiting for an appointment.
The Key Metric
For subscription businesses, conversion rate alone does not tell the full story. Lifetime customer value (LTV) is the number that actually matters, and that is what this test was optimized around.
The full breakdown of which funnel won and the reasoning behind it is in the Conversion Rate Experts win report.
I’m founder of BizStack at Cagri Sarigoz LLC and a passionate advocate for entrepreneurs.
With over 14 years in tech, marketing, and AI, including my role as Head of SEO at CitizenShipper and co-founder of TaleBot at Intale AI, I’m dedicated to sharing genuine, useful product insights and tips.
At BizStack, I aim to cut through the digital noise to provide clear, actionable advice.
And more than all else, I’m a father to a (always) little girl and a husband.
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