Adrian M. Peticila’s Story of Uncliche’ing Brands
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In the bustling world of solopreneurship, where every niche seems overcrowded and every voice fights to be heard. Then there’s Adrian M. Peticila, a figure whose approach to branding stands out as refreshingly genuine and rooted in human connection, with an unyielding quest for authenticity.
Welcome to this exclusive interview, where Adrian shares insights into his unique journey, unveils the essence of true branding, and offers valuable advice for aspiring solopreneurs.
About Adrian
Half man, half brand, half lore – This is how Adrian describes himself, perfectly encapsulating his intertwined identity with the branding world.
As the creative force behind AAH, MONSTER!, he simplifies personal branding for “do-or-die execs & founders”, turning their stories and visions into compelling assets.
A Week in the Life
Adrian doesn’t keep to a conventional schedule. Instead, he focuses on living by the principles he teaches – writing, listening, humility, storytelling, efficient communication, accountability, and preparedness reign supreme.
These, alongside the necessary evils of administration, logistics, and client retention, compose his workweek. “Bringing order and discipline into my chaos,” as he puts it.
The Tools of the Trade
In a refreshing take, Adrian emphasizes that real branding transcends the need for physical tools. Instead, he champions:
- Vision
- Mission
- Grit
- Authenticity
- Values
- Storytelling
- Consistency
- Engagement
- Emotional Connection
- Content Creation
This arsenal isn’t found in any software suite but within the solopreneur’s commitment to forging genuine human connections.
Growth Strategies: Human First
Adrian’s approach is underpinned by a boundless curiosity about people and their stories. “Branding is an H2H industry – Human 2 Human,” he states. For him, authenticity and a genuine interest in others’ experiences are paramount for fostering happiness and freedom in one’s venture.
“Branding is an H2H industry – Human 2 Human.”
Adrian M. Peticila
Do Less, Do It Smarter
Adrian stands firmly against the prevailing hustle culture. “Do less, do it smarter,” he advises, cautioning against the adverse effects of the relentless pursuit of productivity. Embracing imperfection and self-care emerges as his recipe for outsmarting the competition.
Dealing With Imposter Syndrome
Adrian is no stranger to imposter syndrome, which he views as a testament to growth. His approach to overcoming it? Accepting it as a part of the journey and a sign of pushing beyond comfort zones.
Success That Comes With Imperfect Action
For Adrian, true achievements are milestones of personal growth. Learning to accept “imperfect action over perfect inaction” has been a transformative realization, liberating him from the constraints of perfectionism and unlocking the true essence of solopreneurship.
Advice For Aspiring Solopreneurs
Adrian’s advice to aspiring solopreneurs is crystal clear: build your brand. Consistency, authenticity, credibility, and a commitment to constant learning are the keystones of success.
“Come for the lore, stay for the fun,” he concludes, inviting our readers to connect and explore deeper into the world of authentic branding.
Adrian M. Peticila’s Lightning Round
In this lightning round, I asked Adrian to answer 12 rapid-fire questions:
What’s something that’s in your pocket right now, besides your phone?
A pack of chewing gum
Artificial intelligence: hope or dread?
Dread, for now. Hope, in the future.
Your favorite place to think big?
Empty beach
If you were out of business tomorrow, what job would you pursue?
Marketing
One object from your childhood you could never throw away?
A photo album
One feature you wish your phone had?
That old-school “snake” game with the key controls.
Your favorite mobile app?
Duolingo
The book that most influenced you?
Messy desk or clean desk?
Clean
One thing you always have in your fridge?
Hot-as-hell sauce
Your favorite time-saving hack?
Saying “NO” to almost everything.
Best movie ever?
“Hero”
Connect with Adrian
Feeling inspired by Adrian’s journey and approach to branding? Connect with him to dive deeper:
I’m founder of BizStack at Cagri Sarigoz LLC and a passionate advocate for entrepreneurs.
With over 14 years in tech, marketing, and AI, including my role as Head of SEO at CitizenShipper and co-founder of TaleBot at Intale AI, I’m dedicated to sharing genuine, useful product insights and tips.
At BizStack, I aim to cut through the digital noise to provide clear, actionable advice.
And more than all else, I’m a father to a (always) little girl and a husband.
Contact me at [email protected] for assistance.
