Most AI marketing advice stays vague. Ryan Law at Ahrefs took a different approach: a list of 37 specific use cases, each one sourced from a marketer who has actually run the play.
The piece covers ground from SEO and content to international marketing and automation. The through line is practical evidence, not pitches. Every tactic includes enough detail to evaluate whether it fits your workflow before you spend time testing it.
Why this is worth a read
The Ahrefs blog draws 322,000 monthly search visitors and holds 35,800 top-10 rankings, so their editorial bar is higher than most. When they put together a listicle, it tends to be based on internal experiments or sourced from practitioners who can show their numbers.
If you’re a solopreneur or small team trying to figure out where AI actually saves hours versus where it just creates editing work, a curated list with verified examples is a faster starting point than trial and error.
The operator angle
Not all 37 uses will apply to your stack. But even identifying three or four that match your current workflow, and seeing how someone else executed them, is worth the 15 minutes. Bookmark the full article and work through it section by section rather than trying to implement everything at once.
Read the full breakdown at ahrefs.com/blog/how-to-use-ai-in-marketing.
