Top 10 Must-Read Marketing Books for Entrepreneurs
Disclosure: We might receive commission on purchases made through links on this page. Learn more.
For entrepreneurs passionate about conquering the marketing world, arming oneself with insights from experts is invaluable.
Without further ado, here’s our top 10 list.
Best 10 Marketing Books for Entrepreneurs
“Made to Stick” by Chip Heath and Dan Heath
“Made to Stick” is a compelling exploration of what makes ideas memorable.
The Heath brothers dissect successful ideas, revealing that the stickiness of an idea is no accident but a craft that can be learned.
This book is an indispensable marketing resource for entrepreneurs seeking to make their messages unforgettable.
The principles of simplicity, unexpectedness, concreteness, credibility, emotions, and stories (SUCCESs) are thoroughly examined, providing a clear blueprint for creating ideas that stick in the minds of audiences.
“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger
In “Contagious”, Jonah Berger demystifies the phenomenon of virality.
The book delves into the psychology of sharing, offering crucial insights for entrepreneurs eager to make their brands or products viral.
Berger’s STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) is a strategic guide to crafting messages and campaigns that people are naturally compelled to share.
This book is a treasure trove of knowledge for entrepreneurs aiming to leverage word-of-mouth in the digital age.
“Buyology: Truth and Lies About Why We Buy” by Martin Lindstrom
“Buyology” offers a groundbreaking look into neuromarketing, a field that blends marketing with neuroscience.
Martin Lindstrom presents a fascinating journey into the brain of the consumer, uncovering the subconscious thoughts that drive purchasing decisions.
The book showcases the power of hidden persuaders in our buying behaviors.
Through engaging storytelling and rigorous scientific research, Lindstrom provides an eye-opening perspective on the effectiveness of logos, product placements, subliminal messages, and even rituals in influencing consumer choices.
“Influence: The Psychology of Persuasion” by Robert B. Cialdini
Robert Cialdini’s “Influence” is a cornerstone in understanding the art of persuasion.
The book is a deep dive into the psychology behind why people say “yes” and how to apply these understandings ethically in marketing.
Cialdini introduces the six principles of influence – Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity.
Each principle is explored through engaging examples and rigorous research, making it an invaluable resource for entrepreneurs who seek to ethically persuade and influence customer behavior.
“Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too” by Gary Vaynerchuk
Gary Vaynerchuk’s “Crushing It!” is a vibrant and insightful guide to personal branding and digital marketing.
Vaynerchuk shares his journey and the stories of others who have succeeded in building their businesses and personal brands using social media.
The book offers a blend of inspiring anecdotes and practical strategies, making it an essential read for entrepreneurs who want to leverage the power of the digital landscape.
From utilizing platforms like Twitter, Facebook, YouTube, Instagram, and Snapchat to understanding the importance of authentic content, “Crushing It!” is a comprehensive guide to dominating the digital marketing realm.
“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley
Ann Handley’s “Everybody Writes” is a practical guide to creating effective and engaging content in the digital age.
Recognizing that content is at the heart of successful digital marketing, Handley offers actionable advice on writing better, whether it’s for social media posts, blogs, or web copy.
The book covers a wide range of topics, from the basics of good writing and storytelling to more advanced concepts like writing for SEO and crafting content for different digital platforms.
Handley’s approachable style and practical tips make “Everybody Writes” an indispensable tool for entrepreneurs looking to elevate their content game.
“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
“Blue Ocean Strategy” encourages entrepreneurs to step outside the saturated market space (‘red oceans’) and create new, uncontested market areas (‘blue oceans’).
The book is a manifesto for innovation, urging marketers to focus on creating value through uniqueness rather than competing head-on.
Kim and Mauborgne offer a systematic approach to making the competition irrelevant, including tools and frameworks like the Four Actions Framework and the Strategy Canvas.
This book is not just about strategy; it’s about rethinking the approach to markets, competition, and value creation.
“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
Seth Godin’s “Purple Cow” is an invitation to marketers to build products and services that are worth noticing.
The book argues that traditional advertising is less effective in today’s crowded market. Instead, being remarkable – like a Purple Cow in a field of ordinary cows – is what makes a brand stand out.
Godin encourages entrepreneurs to think creatively about how to build products and services that inherently attract attention and stand out. “Purple Cow” is a guidebook for innovators and entrepreneurs who dare to be different and want to create truly remarkable products.
“Building a StoryBrand” by Donald Miller
In “Building a StoryBrand”, Donald Miller presents a powerful approach to clarifying your message so customers will listen.
The book is centred around the StoryBrand Framework, which uses the principles of storytelling to make brand messages clearer and more engaging.
Miller explains how simplifying your message and focusing on what customers are looking for can transform a business.
This book is a must-read for entrepreneurs who want to create a strong, relatable, and memorable brand story.
“The 22 Immutable Laws of Branding” by Al Ries and Laura Ries
Al and Laura Ries’ “The 22 Immutable Laws of Branding” is a concise yet comprehensive guide to the essential principles of branding.
Each law provides a unique insight into how brands are built, perceived, and sustained in the market.
The book covers a range of topics from the law of expansion to the law of the name, offering actionable advice for entrepreneurs at any stage of building their brand.
FAQs
What is the best marketing book to read?
“Contagious” by Jonah Berger is highly recommended.
It delves into the science of why things catch on, offering insights on creating contagious content and making it an invaluable resource for marketers aiming for widespread impact.
Which book should I read to be an entrepreneur?
For aspiring entrepreneurs, “The Lean Startup” by Eric Ries is a game-changer.
It introduces the concept of validated learning, emphasizing iterative development and efficient use of resources to build a successful startup.
What is the best marketing strategy for a book?
“The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout is a timeless guide.
It stresses the importance of positioning in marketing, providing invaluable principles to effectively promote and position a book in the market.
Which book is known as the Bible of marketing?
“Positioning: The Battle for Your Mind” by Al Ries and Jack Trout is often referred to as the Bible of marketing.
It lays the foundation for effective marketing strategies by emphasizing the critical concept of positioning in the consumer’s mind.
Which Book Should I Read to Be an Entrepreneur?
“The Lean Startup” by Eric Ries
If you’re aspiring to be an entrepreneur, “The Lean Startup” by Eric Ries is a highly recommended read.
This book introduces innovative approaches to business development and product creation.
It emphasizes the importance of adaptable business models, customer feedback, and iterative design, making it an invaluable guide for new entrepreneurs.
Who Is the Best Author in Marketing?
Philip Kotler
Philip Kotler is often regarded as one of the best authors in marketing.
His extensive work, particularly in the field of marketing theory and principles, has profoundly influenced modern marketing practices. Kotler’s books are known for their comprehensive analysis and clear exposition of complex marketing concepts.
Which Book Is Known as the Bible of Marketing?
“Marketing Management” by Philip Kotler
“Marketing Management” by Philip Kotler is frequently referred to as the Bible of marketing.
This book is a cornerstone in the study of marketing, providing in-depth knowledge and insights into consumer behavior, market research, strategic planning, and much more.
It’s a must-read for anyone serious about understanding the intricacies of marketing.
Which Philip Kotler Book Is Best?
“Principles of Marketing” by Philip Kotler and Gary Armstrong
Among Philip Kotler’s numerous publications, “Principles of Marketing,” co-authored with Gary Armstrong, is often recommended as the best starting point.
This book offers a thorough introduction to marketing principles, making it ideal for students and professionals looking to grasp the fundamentals of the field.
Who Is the Father of Marketing Books?
Philip Kotler
Philip Kotler is widely recognized as the father of modern marketing.
His groundbreaking book “Marketing Management” revolutionized the way marketing is taught and practised. Kotler’s extensive research and publications have shaped modern marketing theories and practices, earning him this distinguished title.
Who Is the Father of Digital Marketing Book?
“Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry
While there isn’t a universally acknowledged ‘father of digital marketing books,’ “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry is highly regarded.
It provides a comprehensive overview of digital marketing strategies and practices, making it a valuable resource for understanding this ever-evolving field.
I’m founder of BizStack at Cagri Sarigoz LLC and a passionate advocate for entrepreneurs.
With over 14 years in tech, marketing, and AI, including my role as Head of SEO at CitizenShipper and co-founder of TaleBot at Intale AI, I’m dedicated to sharing genuine, useful product insights and tips.
At BizStack, I aim to cut through the digital noise to provide clear, actionable advice.
And more than all else, I’m a father to a (always) little girl and a husband.
Contact me at [email protected] for assistance.
