Perion Network is expanding into Africa through an exclusive deal with McSorely Media and Mediamark to run its Outmax AI advertising agent across the region.
Perion Network is expanding into Africa through an exclusive deal with McSorely Media and Mediamark to run its Outmax AI advertising agent across the region.
OpenAI moved ChatGPT ads from CPM to CPC pricing ($3-$5 per click) after its $60 launch rate fell to $25 in ten weeks. Here is what the shift means for the ad market.