ChatGPT now gives brands a verified profile and visibility data
OpenAI launched Businesses in ChatGPT, a verified brand profile that lets companies update their information and track mentions, profile views, and website clicks directly inside the platform. It’s the first official dashboard giving brands visibility into how ChatGPT surfaces them.
The catch: the dashboard shows that mentions are happening but does not reveal which prompts are driving them. You’ll know you were mentioned. You won’t know why.
What the dashboard covers
- Verified company profile with editable information
- Mention tracking across ChatGPT conversations
- Profile view counts
- Website click data
The comparison to Google Business Profile is obvious. A free listing today, potentially an ad product tomorrow. The launch also includes Business Agents that let shoppers ask questions and compare products inside ChatGPT, which adds a commerce layer on top of the visibility tools.
Three other signals worth watching this week
ChatGPT ads in image generation. Free and Go plan users in the US now see labeled, multi-image ad units while images render. The ads fill the wait time, so there’s no additional interruption. Free users can opt out, but only by giving up image generation entirely.
63% of software buyers added a new vendor through AI. Wynter’s survey found that buyers who already had a shortlist added another option after using AI to research. After the AI session, 73% visited vendor websites and 48% used Google to continue. The implication: if your product isn’t appearing in AI recommendations, you’re being filtered out before buyers even start comparing.
Pew Research: one-third of US adults have left an online community. More than 80% cite losing interest as the reason. 57% point to too much arguing, 43% to harassment, and 40% to excessive political discussions. Adults under 30 are leaving at more than twice the rate of adults 65 and older (44% vs. 19%). If you’re building or monetizing a community, retention is the harder problem than growth.
I’m founder of BizStack at Cagri Sarigoz LLC and a passionate advocate for entrepreneurs.
With over 14 years in tech, marketing, and AI, including my role as Head of SEO at CitizenShipper and co-founder of TaleBot at Intale AI, I’m dedicated to sharing genuine, useful product insights and tips.
At BizStack, I aim to cut through the digital noise to provide clear, actionable advice.
And more than all else, I’m a father to a (always) little girl and a husband.
Contact me at [email protected] for assistance.
