In this edition of the Solopreneur Spotlight, we’re diving deep with Chris Hanna, the CEO of All In Content Inc., a company revolutionizing the way social media videos are created and distributed. Not just a business owner, Chris embodies the spirit of a true solopreneur, juggling multiple income streams while passionately sharing his journey with others. Let’s get to know the person behind the brand: his strategies, challenges, and the insights he’s gained along the way.
A Week in the Life of Chris Hanna
For Chris, there’s no such thing as a “typical” week. His schedule is as dynamic as the content he creates, fluctuating with the needs of his clients. A glimpse into his week includes:
- Managing social media content
- Batch-creating hundreds of videos in a single day
- Attending in-person networking events
- Sales consultations
- Administrative tasks to keep the business running smoothly
Chris thrives on the flexibility and fulfillment of solopreneurship, emphasizing the importance of prioritizing main tasks to maximize freedom and efficiency.
Embracing technology is at the heart of Chris’s operation. He uses AI for various tasks – from ideation to content development, praising it as the “best employee” in his business. Tools such as Zoom for virtual meetings and cloud-based services for operations and fulfillment are indispensable to his daily routines.
Growth Strategies That Work
Chris has found his most effective strategy for growth is straightforward — telling people about what he does. Whether through videos, podcasts, or networking events, visibility has been key. Importantly, leveraging client video testimonials has significantly amplified his reach and credibility.
Maximizing Productivity
As a high-achieving solopreneur, Chris offers sage advice for managing workload:
- Work when you are most energized
- Delegate or outsource tasks outside your expertise
- Remember that being solo doesn’t mean doing everything alone
Overcoming Challenges
Chris’s greatest hurdle was the allure of new ideas, which initially led to a scattered focus. His solution? Saying “no” more often and going all-in on his strengths. This focus and consistency proved to be his formula for success.
Achievements Along the Journey
Chris’s commitment to specializing and mastering video content creation has played a pivotal role in his success. By establishing himself as the go-to expert in his niche, he’s not only surpassed personal revenue goals but has also begun to share his insights as a speaker, fulfilling a long-term aspiration.
Advice for Aspiring Solopreneurs
Chris’s advice for those considering the solopreneur path is heartfelt and practical:
- Find what you do best and love doing it
- Conduct thorough research to validate your business idea
- Commit fully and bet on yourself
He emphasizes the importance of diving in wholeheartedly to truly harness the potential of solopreneurship.
Chris Hanna’s Lightning Round
In this lightning round, I asked Chris Hanna to answer 12 rapid-fire questions:
What’s something that’s in your pocket right now, besides your phone?
Nothing – I hate having anything in my pockets.
Artificial intelligence: hope or dread?
Hope
Your favorite place to think big?
Las Vegas
If you were out of business tomorrow, what job would you pursue?
I will never work for someone ever again, so I know the next 2-3 businesses I would launch tomorrow if I needed to do so. In fact, I have all the domains registered. Every time I get an idea, I register a domain.
One object from your childhood you could never throw away?
My Star Trek collection (action figures, movies, 1960s comics)
One feature you wish your phone had?
An ability to force those who don’t do video to do so. I hate phone calls.
Your favorite mobile app?
YouTube: I’m on it every day learning.
The book that most influenced you?
Messy desk or clean desk?
Clean. If it’s messy, I’m unfocused.
One thing you always have in your fridge?
Milk. Every day I need my milk
Your favorite time-saving hack?
Saying no: I believe in the power of eliminating to create time. Not everything needs to be done.
Best movie ever?
“Back To The Future”
Get in Touch With Chris
Chris invites anyone curious about video marketing or his journey to book a consultation and explore how All In Content Inc. can transform their branding efforts. To keep up with Chris and his ventures, follow him on Facebook, LinkedIn, Instagram, and YouTube.
His journey from juggling multiple ventures to streamlining his focus on video content creation exemplifies the power of persistence, expertise, and the courage to go all in. For Chris, it’s not just about running a successful business; it’s about embracing the solopreneur spirit and inspiring others to do the same.
I’m founder of BizStack at Cagri Sarigoz LLC and a passionate advocate for entrepreneurs.
With over 14 years in tech, marketing, and AI, including my role as Head of SEO at CitizenShipper and co-founder of TaleBot at Intale AI, I’m dedicated to sharing genuine, useful product insights and tips.
At BizStack, I aim to cut through the digital noise to provide clear, actionable advice.
And more than all else, I’m a father to a (always) little girl and a husband.
Contact me at [email protected] for assistance.