BizStack Blog

Salesforce is acquiring customer engagement platform Braze for $5.66 billion, a 58% premium, to combine real-time personalization with Marketing Cloud and Agentforce.

Salesforce is buying customer engagement platform Braze in a $5.66 billion deal. The acquisition adds real-time personalization and AI-powered marketing to Salesforce's stack.

Salesforce is paying a 58% premium for customer engagement platform Braze. The deal adds real-time marketing capabilities to its $17B+ acquisition spree across AI and data.

Scope runs identical tasks through GitHub Copilot and Claude Code, then scores the results. It's MIT licensed and self hosted. Here's what it does and what it takes to run it.

Only 6% of businesses see AI returns in under 12 months. This framework walks through baselining, full-cost accounting, holdout testing, and time-value capture so you can calculate actual ROI.

Smart TV owners are using Claude Code and ChatGPT Codex to build custom home screens and strip out ads and bloatware from Android TV devices.

A data synthesis from 2026 surveys and company reports shows AI code generation ranges from 25% to 75% depending on who's counting. Here's what the numbers say.

Salesforce agreed to acquire AI-powered marketing platform Braze for nearly $5.7 billion in enterprise value, paying $47.50 per share. Deal closes from February 2027.

ChatGPT advertisers tripled to 60,000 in six weeks, but tracking gaps, blocked AI agents, and a $3.5 trillion Gartner warning complicate the picture.

Winterberry Group found 83% of senior marketers prioritize cross-channel spend optimization, yet only 9% practice unified measurement well. Here is what that gap costs.