
Are you a startup looking to scale your business with effective marketing and sales tools? If so, you may have heard about HubSpot for Startups – a program designed to provide qualifying startups with access to HubSpot’s AI-powered CRM at a significantly discounted rate. Used by over 238,000 of the fastest-growing startups, HubSpot’s platform helps you accelerate lead generation, boost sales, and streamline customer service.
What Is HubSpot for Startups?
HubSpot for Startups is a program designed for B2B startups. It offers access to HubSpot’s CRM along with a suite of marketing, sales, and customer service tools. In addition to software discounts, the program provides valuable resources, educational content, and personalized support to help founders overcome challenges and seize growth opportunities.
By harnessing the insights and automation of HubSpot’s platform, startups can develop personalized marketing strategies, streamline sales processes, and deliver outstanding customer service—all while controlling costs.
How Does HubSpot for Startups Work?
HubSpot for Startups gives eligible startups access to its comprehensive suite of tools that simplify customer relationship management, automate marketing, and accelerate sales. The program also offers guidance and support through resources and a community of fellow founders, ensuring you get the most out of the platform.
Updated Eligibility Criteria
To qualify for the HubSpot for Startups program, your startup must meet one of the following criteria:
- Up to 75% Discount Tier: Startups that have raised funding up to $2 million and are associated with one of HubSpot’s approved VC, Incubator, or Accelerator partners.
- Up to 50% Discount Tier: Startups that have raised over $2 million (but have not advanced to Series B or beyond) and are associated with one of HubSpot’s approved partner organizations.
- Up to 30% Discount Tier: Startups affiliated with recognized entrepreneurial organizations.
For a complete list of eligible partners, check out this directory.
What Are the Benefits of HubSpot for Startups?
The program is designed to empower your startup by offering:
- An AI-powered, connected CRM trusted by over 238,000 startups for lead management and customer service.
- Robust Software discounts that help you scale without breaking the bank.
- Access to educational content, training sessions, and certification programs tailored for startup’s needs.
- Personalized support from HubSpot experts to help you navigate challenges and seize growth opportunities.
- Networking opportunities with other founders, investors, and industry experts.
Tech Stack Guide Offers
Supercharge your startup’s tech stack with exclusive offers from HubSpot’s top integration partners. As a member of HubSpot for Startups, you can save up to 90% off on essential tools that drive productivity and growth.
- Asana: Enjoy 12 months free of Asana Advanced.
- OpenPhone: Get 40% off OpenPhone.
- Make: Claim 1 year free of Make.
- Apollo: Save 50% off 1 year on Apollo’s Basic or Pro plans.
- Dropbox: Receive up to 90% off on Dropbox, DocSend, and HelloSign.
- Vanta: Enjoy 25% off Vanta – the leading security compliance solution.
- AWS Activate: Get $5,000 in AWS Activate Credit, 1 year of AWS Business Support (up to $1,500), and 80 credits for self-paced labs.
- Google & LinkedIn Ads: Earn $1,000 in ad credits.
- Sendoso: Benefit from 70% off Sendoso’s Express Plan.
- Bardeen: Save 80% off Bardeen Pro for 12 months.
Don’t miss this opportunity to build a robust tech stack and scale your startup efficiently.
How to Apply for HubSpot for Startups?
Applying is straightforward. Begin by verifying your eligibility, prepare the necessary documents, and complete the online application. The HubSpot team will review your submission and guide you through the next steps.
Start your HubSpot for Startups application today >>
Updated Discount Tiers: How Much Can You Save?
HubSpot for Startups now offers clear, multi-year discount tiers based on your startup’s funding stage and affiliation:
For Startups with Funding up to $2 Million
- Year One: Up to 75% off
- Year Two: Up to 50% off
- Year Three: Up to 25% off
For Startups with Funding Over $2 Million (but not Series B or beyond)
- Year One: Up to 50% off
- Year Two: Up to 25% off
For Startups Associated with Entrepreneurial Organizations
- Year One: Up to 30% off
- Year Two: Up to 15% off
Maximizing Your Discount
To get the most out of your HubSpot for Startups discount, leverage all available resources—from the CRM and marketing automation to expert training and community support. Staying engaged with HubSpot’s educational content and networking opportunities will help ensure you maximize the platform’s value.
Success Stories of Startups Using HubSpot
Many startups have dramatically improved their growth trajectories by using HubSpot’s suite of tools. Success stories highlight how the platform has transformed lead generation, customer engagement, and sales processes. For example, Apify attributes its streamlined operations and scalability to the switch from complex CRM solutions to HubSpot.
Discover more inspiring success stories here.
Is HubSpot for Startups Worth It?
With deep discounts, an AI-powered CRM, comprehensive tools, and extensive support, HubSpot for Startups offers a compelling value proposition—especially for early-stage companies looking to scale rapidly while managing costs.
Pros and Cons of HubSpot for Startups
Pros:
- Access to state-of-the-art, AI-powered CRM and marketing tools.
- Substantial cost savings through tiered discount pricing.
- Rich educational resources and personalized support.
- Opportunities to network with a dynamic community of startup founders.
Cons:
- You might end up spending too much money after your discounts expire
- The platform may have a learning curve as you explore all its features.
- Integrating HubSpot with existing systems might require adjustments.
Alternatives to HubSpot for Startups
While HubSpot for Startups is a robust and cost-effective solution, some startups might consider alternatives such as Salesforce, Pardot, or Marketo. Evaluate each option carefully to determine which platform best aligns with your strategic goals.
Frequently Asked Questions
What is HubSpot for Startups, and how can it benefit my business?
HubSpot for Startups is a program that helps early-stage companies scale by offering access to HubSpot’s marketing, sales, and customer service software at heavily discounted rates—ranging from 30% to 75% off, based on your startup’s funding and affiliation.
Who is eligible for the HubSpot for Startups program?
Eligibility is determined by your startup’s funding stage and organizational affiliation. If you’ve raised up to $2 million and are part of an approved VC, Incubator, or Accelerator partner network, you could qualify for up to 75% off. Startups with funding over $2 million (but not Series B or beyond) or those associated with recognized entrepreneurial organizations fall into the other discount tiers.
How do I apply for the HubSpot for Startups program?
Apply by visiting the HubSpot for Startups application page and submitting the required details. The HubSpot team will review your application and contact you with the next steps.
What is included in the HubSpot for Startups program?
The program includes access to HubSpot’s CRM and a full suite of marketing, sales, and customer service tools at discounted rates, plus a wealth of educational resources, training materials, and expert support to help your startup grow.
How long are the discounted pricing terms?
The discount structure is defined over multiple years. For example, startups eligible for the highest discount tier receive up to 75% off in Year One, up to 50% off in Year Two, and up to 25% off in Year Three. Other tiers follow a similar structure over the first two years.
Can I switch my plan or upgrade during the discounted period?
Yes, startups can change plans or upgrade as needed. However, the discounted rate typically applies to the original plan, and any additional features or upgrades may be billed at standard pricing.