65% of firms using AI cap it at three tasks. The fix is not a new tool. It is switching on the assistant already built into the apps you live in.
65% of firms using AI cap it at three tasks. The fix is not a new tool. It is switching on the assistant already built into the apps you live in.
One general AI assistant doing five jobs does all five badly. Here is how to build a bench of three single-job marketing bots and measure whether each one earns its place.
A global haircare brand used Swavy's AI agents to activate 227 influencers in one month and analyze 5,000 comments across two languages while the campaign was still running.
Unilever, Headspace, Wembley, Kraft, Reebok, and Popeyes UK all used AI in marketing with measurable results. Here are the numbers and the tactics worth copying.
HubSpot's redesigned Breeze Assistant now coordinates specialized AI agents, backed by a self-updating Smart CRM that feeds them business and customer context.
AI is making software moats cheaper to replicate, which could push the market toward massive platforms and tiny niche tools, leaving mid-sized point solutions with nowhere to hide.
The SaaSpocalypse thesis sounds plausible until you've actually sold into a large enterprise. Here's why compliance, politics, and MCP tell a different story.
Four AI advertising developments landed in five days: OpenAI's Sponsored Agents, Google's AI Mode text ads, a publisher payment pilot in Search Console, and Microsoft's AI ad push.
Researchers demonstrated that feeding poisoned benchmarks to self-modifying AI coding agents causes future versions to write vulnerable code, even after retraining on clean data.
Vaadin released VaadinBench, an open source benchmark that scores AI coding agents on actual Vaadin development tasks using hidden grading scripts. Here is what it tests.