Ryan Law at Ahrefs compiled 37 ways marketers are actually using AI, from SEO to international campaigns. Each tactic comes with shown working, not just theory.

DeepSeek formed a dedicated coding agent team called Harness in May 2025, targeting Claude Code, GitHub Copilot, and OpenAI Codex. The 160-200 person company posted 30+ roles to double every team.

A hands-on test found Grok 4.5 built a complete sneakers site in Cursor using roughly 40k tokens, staying fast and focused on small edits without burning context.

Meta shipped Muse Code on Aug. 5, a terminal-based AI coding agent powered by Muse Spark 1.2. Standard API access starts at $1.25 per million input tokens, with a Contributor Tier at $0.10.

Google's AI Professional Certificate, the most popular generative AI cert on Coursera, now includes a vibe coding course. No coding experience required.

Nutanix launched an open-source MCP server connecting GitHub Copilot, Claude Code, and Cursor to its Cloud Platform via natural-language commands with full RBAC and audit controls.

ChatGPT now runs ads that target users mid-conversation, similar to Google Search intent targeting. Here is what early campaign data is showing operators.

Reasoning models like GPT-5.6, Opus 5, and Kimi-3 already verify their own work. OpenAI found trimming agent prompts raised eval scores 10-15% and cut token cost by up to 67%.

An AI coding assistant turned vague prompts into working exploit code, exposing 47,000 FlexFit Gyms customer records. Here is what happened and what it means for teams using these tools.

An analysis of 35,000 ChatGPT citations found UGC platforms hold 17.1% of cited domains for SaaS prompts, more than 4x publishers. Here is what to do about it.

When multiple creative teams generate content with AI, centralized prompt libraries and metered token endpoints keep brand compliance and costs predictable.

OpenAI added shoppable product carousels and an AppsFlyer integration to ChatGPT ads, giving performance marketers the measurement tools they need to justify real budgets.