A CRO agency replaced a number-focused headline with a real team member on a financial services landing page. Leads jumped 79%. Here is what the research showed.

Community platforms dominate AI search citations, with Reddit, Wikipedia, and LinkedIn accounting for 99% of UGC references in SaaS-related ChatGPT answers.

In 2010, Old Spice ran an ad aimed at the buyer, not the user. Nielsen reported a 107% sales spike at peak. The buyer-user distinction is the copywriting lesson.

Measurement consolidated, ChatGPT Ads added oCPC and carousels, Google shipped an AI search opt-out, and Pinterest posted $1.18bn in Q2 revenue. Here is what changed.

OpenAI rolls out multi-product carousel ads in ChatGPT, pulled directly from retailer feeds. Plus: LinkedIn's AI crackdown, Gen Z humor data, and creator economy numbers.

US shoppers split by value vs. convenience mindset, not just gender. Plus PF Chang's 200M-view social engine, AI slop data, and X's $367M ad revenue drop.

Time partnered with adtech firm Mobian to convert webpages into AI-friendly formats loaded with Ally Bank sponsored content, targeting AI crawlers directly.

Most marketing orgs are buying AI agents before their data infrastructure can support them. Here is the real order of operations, and the two questions every CMO should ask first.

AI models ignore generic content and cite sources with original data. Here is why your customer data is your best shot at AI visibility.

Conversion Rate Experts tested two subscription funnels for a weight-loss client. One drove 26% more revenue. The difference comes down to LTV, not just conversion rate.

A practical email program audit covers your technical foundation, highest-impact lifecycle flows, ESP capabilities, and ongoing testing opportunities.

Instagram uses Reel audio to determine reach, meaning the sound you pick matters as much as the video. Plus: holiday shopping data from 14,473 shoppers and Spotify's three new marketing tools.