Conversion Rate Experts tested adding an extra step to a client's purchase funnel. Revenue per order jumped 28% with no conversion rate drop.

Nine months and 51,000+ tracked events reveal AI Overviews are volatile, misattributed in GA4, and favor structured content like pricing tables and travel times.

AI anxiety is driving a handmade design trend, Google lowered its Search profile follower thresholds, and one landing page test boosted leads by 79%. Here's what matters.

Rallio's RevIntel feature ties CRM outcomes back to campaigns and locations, feeding first-party conversion signals into Google Ads and Microsoft Ads bidding.

Ignite Visibility's Rallio platform now ties CRM outcomes back to campaigns and locations. One closed-loop program reported 32.73% revenue growth and 18.01% more qualified leads.

Crocs is launching a 6-foot mascot, clothing brands are teaching Gen Z to sew, and Reddit is pushing back on brands trying to game AI search. Five marketing signals worth tracking.

Rival Technologies surveyed Gen Z consumers and found 72 percent took direct action against a brand after spotting AI-generated marketing. Half unfollowed. 43 percent stopped buying.

OpenAI confirmed ads on ChatGPT Free and Go plans in Europe this month. Google's AI Max migration is mandatory by September. Plus Apple Maps ad booking is open with no live ads yet.

OpenAI confirmed ads for European ChatGPT users this month, Google set a September 1 deadline for AI Max migration, and Apple opened Maps ad bookings before a single ad runs.

A study of 60 ChatGPT conversations found brands in initial queries get cited 33X more than retrieved ones. Plus: homepage story rails, AI prompts for Google Ads, and more.

A Rival Technologies study of 901 Gen Z consumers found 72% punished a brand over AI-generated marketing. Here are the numbers marketers need to see.

New Reddit data shows half of US shoppers verify AI recommendations on the platform, trusting community opinions over friends, family, and professional critics.