A fractional CMO who passed Anthropic's Claude Certified Architect credential explains why senior marketers now need agent architecture skills, with keyword data to back it up.

Four marketing signals from one week: Amazon DSP now extends into ChatGPT, Meta's Muse agent completes purchases autonomously, bot traffic passed 50% of web requests, and publishers spent $113m in July buying back organic traffic Google removed.

A study of millions of citation events finds sponsored YouTube videos boost brand mentions in AI answers by 1.35x, but YouTube citation rates dropped 43% in a month.

Anthropic, Meta, Google, and OpenAI all shipped updates in one week. Here is what that release pace means for your stack, plus entity SEO basics and trial conversion data.

56% of B2B buyers feel overwhelmed by content, yet 72% share useful pieces with their teams. Here's the case for building reference assets worth keeping.

Fractional CMO Mark Little breaks down loop engineering for AI marketing agents, with UK keyword data showing where buyer demand sits today.

Ann Handley breaks down the nine elements that turn a forgettable email into one readers genuinely want to open, including a metric most senders ignore.

From a Browserbase intern's SEO engine that grew impressions 5.8X to an 11x ROAS account losing money on every order, here are the sharpest marketing reads this week.

Google kept its ad exchange, the FTC says Amazon invented a phantom second bidder for 7 years, and ChatGPT's ad business crossed $1 billion in under 200 days.

New data from Canva's 2026 marketing report shows most consumers distrust AI-generated ads, yet 68% stay open to AI when it delivers real value. Here's what the numbers mean for your campaigns.

A century of advertising case studies shows the strongest copy taps into desires readers already carry, not desires you try to create from scratch.

A US court blocked the DOJ's push to break up Google's ad business. Plus: supply-side CRO adds 20,000 tutors, AI citations favor content updated within 13 weeks, and SKIMS sends five emails a week.