Reddit stock dropped 20% after Google AI Overviews cut referral clicks nearly in half. Plus: subvertising history, false urgency lawsuits, and AI shopping stats.

Nielsen opened its 5.5M-brand ad database to AI agents via MCP, WPP handed India retail media to autonomous AI, StackAdapt launched a conversational DSP, and Google started writing your Shopping copy.

A new report across 4,000 AI responses found remembered brands get searched at 55.7% vs 17.4% for unknown ones. Here's what that means for your visibility strategy.

A new report tracking influencer deals from 2019 to 2025 shows average contract values grew from $3,065 to $7,400 while deal timelines dropped 36%. Here is what the data means for operators running creator campaigns.

AI fan-out queries are inflating Google Trends data. Here's how to validate content ideas using Search Console, Ahrefs, or Semrush instead.

Conversion Rate Experts helped Churnet Valley Railway break a full site redesign into tested, incremental bets. The result, they report, was the railway's best year ever.

Erase.com outlines five strategies for removing negative Google results in 2026, ordered from most permanent to most durable, with AI search changing the playbook.

Major retailers including Target, SoulCycle, and American Eagle are recruiting micro-creators with perks instead of cash payments. Here is what the shift means for small operators.

Steve Phipps outlines how B2B teams can use AI as a force multiplier instead of a content chaos machine, anchored by the GUIDE™ framework and sales-marketing alignment.

A study of 300,000 LinkedIn posts reveals links reduce reach by about 16%, debunking myths about comment links and stacking. Here is what actually works.

In 2010, Domino's broadcast its worst customer reviews on national TV, then showed how it responded. Same-store US sales jumped 14.3% that quarter. Here's the tactic behind it.

Tom Capper from Moz breaks down why your own site influences less than 5% of AI citations and what four tactics actually move the needle in AI search.