Crocs is launching a 6-foot mascot, clothing brands are teaching Gen Z to sew, and Reddit is pushing back on brands trying to game AI search. Five marketing signals worth tracking.

Rival Technologies surveyed Gen Z consumers and found 72 percent took direct action against a brand after spotting AI-generated marketing. Half unfollowed. 43 percent stopped buying.

OpenAI confirmed ads on ChatGPT Free and Go plans in Europe this month. Google's AI Max migration is mandatory by September. Plus Apple Maps ad booking is open with no live ads yet.

OpenAI confirmed ads for European ChatGPT users this month, Google set a September 1 deadline for AI Max migration, and Apple opened Maps ad bookings before a single ad runs.

A study of 60 ChatGPT conversations found brands in initial queries get cited 33X more than retrieved ones. Plus: homepage story rails, AI prompts for Google Ads, and more.

A Rival Technologies study of 901 Gen Z consumers found 72% punished a brand over AI-generated marketing. Here are the numbers marketers need to see.

New Reddit data shows half of US shoppers verify AI recommendations on the platform, trusting community opinions over friends, family, and professional critics.

A CRO agency replaced a number-focused headline with a real team member on a financial services landing page. Leads jumped 79%. Here is what the research showed.

Community platforms dominate AI search citations, with Reddit, Wikipedia, and LinkedIn accounting for 99% of UGC references in SaaS-related ChatGPT answers.

In 2010, Old Spice ran an ad aimed at the buyer, not the user. Nielsen reported a 107% sales spike at peak. The buyer-user distinction is the copywriting lesson.

Measurement consolidated, ChatGPT Ads added oCPC and carousels, Google shipped an AI search opt-out, and Pinterest posted $1.18bn in Q2 revenue. Here is what changed.

OpenAI rolls out multi-product carousel ads in ChatGPT, pulled directly from retailer feeds. Plus: LinkedIn's AI crackdown, Gen Z humor data, and creator economy numbers.