Conversion Rate Experts tested two subscription funnels for a weight-loss client. One drove 26% more revenue. The difference comes down to LTV, not just conversion rate.

A practical email program audit covers your technical foundation, highest-impact lifecycle flows, ESP capabilities, and ongoing testing opportunities.

Instagram uses Reel audio to determine reach, meaning the sound you pick matters as much as the video. Plus: holiday shopping data from 14,473 shoppers and Spotify's three new marketing tools.

Reddit stock dropped 20% after Google AI Overviews cut referral clicks nearly in half. Plus: subvertising history, false urgency lawsuits, and AI shopping stats.

Nielsen opened its 5.5M-brand ad database to AI agents via MCP, WPP handed India retail media to autonomous AI, StackAdapt launched a conversational DSP, and Google started writing your Shopping copy.

A new report across 4,000 AI responses found remembered brands get searched at 55.7% vs 17.4% for unknown ones. Here's what that means for your visibility strategy.

A new report tracking influencer deals from 2019 to 2025 shows average contract values grew from $3,065 to $7,400 while deal timelines dropped 36%. Here is what the data means for operators running creator campaigns.

AI fan-out queries are inflating Google Trends data. Here's how to validate content ideas using Search Console, Ahrefs, or Semrush instead.

Conversion Rate Experts helped Churnet Valley Railway break a full site redesign into tested, incremental bets. The result, they report, was the railway's best year ever.

Erase.com outlines five strategies for removing negative Google results in 2026, ordered from most permanent to most durable, with AI search changing the playbook.

Major retailers including Target, SoulCycle, and American Eagle are recruiting micro-creators with perks instead of cash payments. Here is what the shift means for small operators.

Steve Phipps outlines how B2B teams can use AI as a force multiplier instead of a content chaos machine, anchored by the GUIDE™ framework and sales-marketing alignment.