Cornell researchers found 88% of AI stories share 11 names and locations. Meanwhile McKinsey says less than 10% of CMOs have scaled AI across workflows.
Cornell researchers found 88% of AI stories share 11 names and locations. Meanwhile McKinsey says less than 10% of CMOs have scaled AI across workflows.
Zero-click AI search is shrinking open-web ad inventory and raising CPMs. Plus: ChatGPT phone leads convert at 49%, Google's 17 August bid target deadline, and the EU forcing Android open to rival AIs.
Google, Meta, and TikTok are mandating transparency labels on AI-generated ads heading into 2026. Here is what that means for marketers running paid campaigns.
Meta unveiled an end-to-end AI advertising platform at Cannes Lions 2026, covering ad creation, testing, and launching. Advertisers are reporting $4.13 revenue per $1 spent, up 25% since 2022.
Four moves from Cannes Lions 2026 that reshape the AI advertising stack: OpenAI's self-serve ads manager, Amazon's conversational checkout, Anthropic's Grand Prix win, and Adobe's agentic partnerships.
Salesforce pays only on resolved cases, 88% of enterprise leaders wish they'd built data foundations first, and AI agents are already negotiating media buys. Here's what matters.
TikTok, YouTube, Netflix, and HubSpot all moved fast this week. AI agents can now buy media across every major ad platform, and AI search referral traffic just hit a 12-month low.
Google put ads inside AI answers, Publicis bought LiveRamp for $2.2B, Walmart Sparky quadrupled unit sales, and Google I/O confirmed 1 billion AI Mode users. Here's what it means for operators.
AI backlash hits $156B, Google launches AI Mode ad formats, Standard Chartered cuts 7,800 jobs, and LinkedIn fights AI slop. Key stories for operators this week.
Eight agencies including Brainlabs, Wpromote, and Tinuiti are actively hiring director-level organic search and AI discoverability roles. Here is what they are looking for.
Adweek's ADWEEK House Possible Group Chat with Mutinex surfaced how brands are using agentic AI to cut data prep from months to hours. Key takeaways inside.
Five ad platform moves from one week: OpenAI's self-serve Ads Manager, LinkedIn CTV via Amazon DSP, Meta's cultural Reels targeting, TikTok on 1.1M DOOH screens, and more.