US shoppers split by value vs. convenience mindset, not just gender. Plus PF Chang's 200M-view social engine, AI slop data, and X's $367M ad revenue drop.

Time partnered with adtech firm Mobian to convert webpages into AI-friendly formats loaded with Ally Bank sponsored content, targeting AI crawlers directly.

Most marketing orgs are buying AI agents before their data infrastructure can support them. Here is the real order of operations, and the two questions every CMO should ask first.

AI models ignore generic content and cite sources with original data. Here is why your customer data is your best shot at AI visibility.

Conversion Rate Experts tested two subscription funnels for a weight-loss client. One drove 26% more revenue. The difference comes down to LTV, not just conversion rate.

A practical email program audit covers your technical foundation, highest-impact lifecycle flows, ESP capabilities, and ongoing testing opportunities.

Instagram uses Reel audio to determine reach, meaning the sound you pick matters as much as the video. Plus: holiday shopping data from 14,473 shoppers and Spotify's three new marketing tools.

Reddit stock dropped 20% after Google AI Overviews cut referral clicks nearly in half. Plus: subvertising history, false urgency lawsuits, and AI shopping stats.

Nielsen opened its 5.5M-brand ad database to AI agents via MCP, WPP handed India retail media to autonomous AI, StackAdapt launched a conversational DSP, and Google started writing your Shopping copy.

A new report across 4,000 AI responses found remembered brands get searched at 55.7% vs 17.4% for unknown ones. Here's what that means for your visibility strategy.

A new report tracking influencer deals from 2019 to 2025 shows average contract values grew from $3,065 to $7,400 while deal timelines dropped 36%. Here is what the data means for operators running creator campaigns.

AI fan-out queries are inflating Google Trends data. Here's how to validate content ideas using Search Console, Ahrefs, or Semrush instead.